Integrity is the ability to stand by an idea. Even if it means standing alone.
The creative spirits. The determined. The outsiders. The fighters and the true believers.
These are the founders with whom we partner. They’re extremely rare. And we’re ecstatic when we find them.
Our style is not for everyone. We push when we see potential. We help where help is needed. We call it like we see it. We are direct. Some don’t like our approach. Those who know us do.
We help entrepreneurs build legendary companies by leveraging the power of digital marketing.
Eterna invests exclusively in entrepreneurs who recognize the profound impact of digital marketing on the global economy and are already leveraging its potential to scale their e-commerce businesses.
Our team mirrors the founders with whom we partner: hungry overachievers with a deep-rooted need to win. Many come from humble backgrounds. Many formed or built companies of their own before joining ETERNA. Each shares the mindset of an entrepreneur, and knows what it means to walk that path.
We value teamwork over showmanship. Our contribution to a company always comes from several of us working together. We’re skittish about the first person singular, and don’t care to see our names in the press.
Our team is small. We prefer a few people with diverse strengths focused on a small number of companies, and we are always mindful of lessons learned - some painfully - that are eternal truths. Our network is strong. Our advantage comes from years of legendary founders helping each other.
We’re serious about our work, and carefully choose the words to describe it. While we’re sometimes called investors, that is not our frame of mind. We consider ourselves partners for the long term.
Singular Focus
We are exclusively focused on internet companies with no involvement in other sectors and invest one business at a time. We only make a few investments each year so that we can concentrate our focus on a select group of portfolio companies.
Industry Insights
Our investment philosophy is enhanced further by the depth of our focus on industry verticals. We have distinguished ourselves as a value-added partner with deep sector insights in select verticals which enables us to take a differentiated approach to sourcing, diligence, and value creation initiatives.
Commitment to making companies better
We invest for the long haul to support the strategic and financial objectives of outstanding management teams. We believe our deep sector experience allows us to add value and offer insights that enable our partner companies to flourish.
Culture of transparency
We believe in transparent communication, sharing both successes and challenges early to align closely with our investors and portfolio companies. Our approach is rooted in true partnership, empowering management teams to drive growth and achieve their vision.