"Do one thing and do it well."

We are focused on making large-scale venture capital related investments in high quality, growing e-commerce businesses in the developed markets. Distinctive market-leading e-commerce companies with the potential for rapid yet sustainable growth is where our expertise and focus is targeted.

We invest in already performing digital marketing campaigns & help achieve 5-10x growth.

Successful e-commerce companies rely on paid online advertising like Facebook Ads, Google Ads or Influencer Marketing to acquire new customers.
They build their success on leveraging these marketing channels to acquire customers profitably.

This is where we come in and invest capital directly into the scaling of the already performing marketing campaigns.
We supply the e-commerce company with the necessary capital to scale the marketing campaigns and the revenues of the company with it - to ensure rapid and sustainable growth.

Scaling Capital.

With this approach to Venture Capital, we are the only global firm to structure investments like this. Which we are only able to do because we deeply understand the true power of paid online advertising in the e-commerce sector.

The companies Eterna is targeting as potential investments are already leveraging the power of paid online advertising to profitably acquire new customers.

Digital Marketing Consulting and Hands-On Support.

What we found is that most of these companies have the capacities to grow the customer base in terms of both operations and order fulfillment. However, when it comes to handling 10x-30x the marketing budget - which Eterna is supplying the company with - many marketing managers can get overwhelmed.

This is why post-investment we support all our portfolio companies with our own team of world-class leading digital marketing professionals to give consultation.

Outstanding team

Eterna is a tightly knit group working together with management & founder teams toward common goals. We have more than 10 years experience in digital marketing & e-commerce ourselves. This allows us to devote substantial time & expertise to the companies in which we invest.

Collaborative Style

Our objective is to work with portfolio company leadership and create a backdrop in which companies can thrive. We encourage management teams to invest alongside us, and our forward-thinking approach and philosophy to leave companies better than when we found them also means that portfolio company employees often choose to invest alongside Eterna as well.

Alignment of Interest

We believe that people thrive when they are working toward a common and focused goal. We are proud of our transparency and alignment of interest with our portfolio companies and investors. We believe our focus and significant skin in the game allows us to build true, successful partnerships.