Do one thing and do it well.
We are dedicated to making mid-scale venture equity investments in high-quality, growing internet businesses within evolving markets. Our expertise and focus are directed toward distinctive, market-leading companies with the potential for rapid yet sustainable growth.
We invest in high-performing digital marketing campaigns, driving growth potential of up to 10 times their current scale.
Successful internet companies depend on paid online advertising — such as Facebook Ads, Google Ads, and Influencer Marketing — to acquire new customers. Their success is built on leveraging these channels to drive profitable customer acquisition.
This is where ETERNA steps in, investing capital directly into the scaling of already high-performing marketing campaigns. By providing the necessary funding, we enable internet businesses to amplify their marketing efforts and, in turn, accelerate revenue growth, ensuring both rapid and sustainable expansion.
Scaling Capital.
Through this unique approach to venture capital, ETERNA stands as on of the only firms structuring investments in this manner — a distinction made possible by our deep understanding of the true power of paid online advertising within the digital sector.
Digital Marketing Consulting and Expert Hands-On Support.
It has been observed that most of these companies possess the operational capacity and order fulfillment capabilities necessary to expand their customer base. However, when faced with managing a 10x to 30x increase in marketing budgets — facilitated by Eterna’s investment — many marketing managers find themselves overwhelmed.
To address this challenge, Eterna steps in as a strategic partner, providing post-investment support to all portfolio companies. A dedicated team of world-class digital marketing professionals offers hands-on guidance and consultation, ensuring that marketing efforts are effectively scaled and optimized for sustainable growth.
Outstanding Team
ETERNA is a closely integrated team, collaborating with management and founders to achieve shared goals. With over a decade of experience in digital marketing and e-commerce, ETERNA brings not only capital but also dedicated time and expertise to every investment, fostering meaningful growth and long-term success.
Collaborative Style
Our objective is to collaborate closely with portfolio company leadership, creating an environment in which businesses can thrive. We actively encourage management teams to invest alongside us, fostering alignment and shared commitment. This forward-thinking approach, coupled with our philosophy of leaving companies stronger than we found them, often inspires portfolio company employees to invest alongside ETERNA as well.
Alignment of Interest
We believe that people thrive when they are working toward a common and focused goal. We are proud of our transparency and alignment of interest with our portfolio companies and investors. We believe our focus and significant skin in the game allows us to build true, successful partnerships.