There are many misconceptions about investments, especially when it comes to startups: how the pitch is the most important part of the application, to apply with an idea only, how the team is not really important and the list goes on. We want to give you 3 powerful tips to save you from doing double work and ping-ponging back and forth between investors who say no.

Funding startups is a competitive market, as numerous cash-positive companies are waiting in line to finance the ‘next best thing’. In the last five years however, the majority of the sector has been shifted from idea-money to scaling support, which forced entrepreneurs and their companies to show signs of life before requesting funding. Eterna Ventures has not simply taken this route but specialized it further into a unique approach – financing e-commerce scaling through social media campaigns.

In the year 2019, second to 2018, venture capital investments totaled $136.5 billion according to KPMG. This means that the never-before-seen abundance of financial resources is still at the disposal of well-performing startups. Most of the investors support entrepreneurs to build a great team, but fresh investor Eterna Ventures introduced a different take on the VC market.